Privacy Policy

1. Information We Collect

During our pre-launch phase, BackHome Fashion collects minimal, essential data necessary to facilitate communication and curatorial review. This includes:

• Contact Details: Your first name, last name, and email address when subscribing to updates or submitting messages.
• Designer Application Data: Portfolio URLs, primary design categories, and free-text brand ethos narratives submitted via the "Join as a Designer" intake form.
• Automated Analytics: Standard non-personally identifying diagnostic data to help us improve the platform's stability.

2. How We Use Your Information

We strictly limit the use of your information to the following pre-launch operational needs:

• To evaluate design portfolios and suitability for partnership on the BackHome Fashion marketplace.
• To respond to your inquiries and support requests made via the Contact page.
• To send you transactional emails or important updates regarding the official launch.

3. Data Sharing & Third Parties

We do not sell your personal data. Information collected from prospective designers and general audiences is kept strictly confidential within the BackHome Fashion curation and development teams. We utilize secure, industry-standard third-party infrastructure (such as secure hosting providers) who are legally obligated to protect your data, but we do not share it with external marketing firms or unrelated partners.

4. Data Retention and Your Rights

Your application data and contact information will be retained securely in our pre-launch databases until a decision is made or until you request its deletion. You maintain the right to access, correct, or request the erasure of your personal data at any time by contacting us directly at info@backhomeimports.com.

5. Contacting Us

If you have any questions or concerns regarding this Privacy Policy or how your data is handled during this early-access phase, please navigate to our Contact Us page or communicate via the email listed above.